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Major star-driven vehicles bypassed theaters entirely. Films like Shershaah (Amazon Prime Video), Mimi (Netflix), and Rashmi Rocket (ZEE5) found massive success online, proving that premium Bollywood content could thrive without a box office window.

Here is a look back at the key trends, films, and transformations that defined Bollywood in 2021. 1. The OTT Boom and Hybrid Releases

Despite mixed critical reception, this Salman Khan starrer, released directly on ZEE5 and in overseas cinemas, broke viewership records, becoming one of the most-watched OTT films on its release day.

: Major Bollywood banners skipped theatrical windows entirely. Big-budget films like Shershaah , Mimi , and Toofaan found their homes on Amazon Prime, Netflix, and Disney+ Hotstar.

While streaming dominated the first half of the year, the end of 2021 witnessed a triumphant return to theaters, led by Rohit Shetty's .

: PR strategies evolved to focus on viral social media challenges and two-way communication to engage audiences more economically than traditional media. CE Year in Review: Top 8 Bollywood controversies from 2021