Agricultural Marketing Notes Grade 12 Best [2021] Direct

"Marketing creates value through place, time, form, and possession utility. Without marketing, a product has little value to a distant consumer."

┌──────────────────────┐ │ THE MARKETING MIX │ └──────────┬───────────┘ │ ┌─────────────────────┼─────────────────────┐ ▼ ▼ ▼ ┌───────────┐ ┌───────────┐ ┌───────────┐ │ PRODUCT │ │ PRICE │ │ PLACE │ └─────┬─────┘ └─────┬─────┘ └─────┬─────┘ │ Quality │ Production costs │ Distribution │ Variety │ Competitors │ Logistics │ Packaging │ Profit margin │ Wholesalers ▼ ▼ ▼ ┌───────────┐ ┌───────────┐ ┌───────────┐ │ PROMOTION │ │ CONSUMER │ │ MARKET │ └───────────┘ └───────────┘ └───────────┘ Advertising Sales promos

It ensures that producers receive a fair price while consumers receive quality products at an affordable cost. 2. Key Functions of Agricultural Marketing agricultural marketing notes grade 12 best

4. Explain the role of e-NAM in improving farmer income. 5. “Middlemen are not always evil” – Justify with two valid points. 6. Suggest three innovative ways to reduce post-harvest losses.

: Holds goods from harvest time until consumers need them, stabilizing supply. "Marketing creates value through place, time, form, and

The Law of Demand states that, all other factors remaining equal, as the price of a good increases, the quantity demanded decreases. Conversely, as price decreases, quantity demanded increases. Price ↑ ==> Demand ↓ Price ↓ ==> Demand ↑

To improve profitability, farmers should use effective strategies: Key Functions of Agricultural Marketing 4

Products like fruits, vegetables, and milk spoil quickly.

A farmer sells maize for R2 500 per ton. The consumer buys maize meal for R5 000 per ton. Calculate the marketing margin and farmer’s share. A2:

A growing population increases the total demand for food. The Law of Supply